Prof. Piotr Sulikowski, Ph.D.
Team Leader
West-Pomeranian University of Technology
Customer Intelligence (CI) is key in effective Customer Relationship Management (CRM) systems and relies on artificial intelligence (AI), gathering, analyzing and modeling information regarding customers and their activities, incl. human-computer interaction (HCI) and human-AI interaction (HAX)
Read moreZUT+ Customer Intelligence Research Group aims to bridge the gap between computational technology, artificial intelligence (AI), human-computer interaction (HCI), and electronic commerce. Our current research addresses the invention of AI frameworks and software to help companies better understand customers and improve their user experience with e-commerce. In particular we propose general and shop-specific advice on presentational aspects of products in recommending interfaces etc.
We have a 15+ years’ experience in designing and implementing research and building AI, CRM, customer intelligence, HCI and churn analytical solutions, both for purely scientific purposes, whose results are made available to general public, and in R&D projects initiated by e-commerce companies.
Our team consists of scientists and students in the areas of computer science, information technology, data science, ergonomics, biomedical engineering, and psychology/sociology. Our newest projects focus on applying computational technology in e-commerce to improve the quality of online shopping experience and enhance revenues. We always seek ways to translate our research results into products to help customers and companies benefit from our work.
We work on analyzing and optimizing human-computer interaction (HCI), including interactions with popular commercial websites and artificial intelligence (HAX).
Our browser plug-ins and other software are able to continuously monitor human behavior online, such as browsing paths, mouse moves, mouse clicks and key strokes, as well as assess user experience (UX).
In particular eye trackers, but also heart rate and skin galvanic response sensors, EEG etc. can be used to support us with useful research data.
Some of our research is connected with layout and visual intensity of websites, in particular recommending interfaces and AI presence in e-commerce.
Sophisticated algorithms track all the data coming from various sources and we analyze the data looking for patterns that might become recommendations for further development.
Our team is open to many kinds of research collaboration, including joint projects, joint publications, contract research, consulting and new ventures.
We have experience in R&D projects in the fields of AI, e-commerce design and enhancement, recommender systems, CRM, HCI and UX optimization, financed by National Science Centre (NCN), National Center for Research and Development (NCBR), Ministry of Education and Science (MEiN), Chancellery of the President of the Republic of Poland (KPRP), and private companies, including a leading e-commerce developer in Poland.
Members of the team gained experience at Stanford University, IBM TJ Watson Research Center in New York, Fraunhofer Institute in Lepizig and other renowned research institutions, as well as the Board of the National Center of Research and Development (NCBR), NCN/NCBR Joint Program Tango K Phase Evaluation Team, R&D Investment Committees, POIR Project Evaluation and Audit Committees and others.
Cooperating Researchers and Students
West Pomeranian University of Technology
IESEG School of Management
Adam Mickiewicz University
University of New South Wales
West Pomeranian University of Technology
AGH University of Science and Technology
AGH University of Science and Technology
Warsaw Medical University
University of Silesia in Katowice
Wrocław University of Economics and Business
Maastricht University
University College London
Warsaw Medical University
West Pomeranian University of Technology
West Pomeranian University of Technology
Adam Mickiewicz University
AGH University of Science and Technology
West Pomeranian University of Technology
Pomeranian Medical University
AGH University of Science and Technology
West-Pomeranian University of Technology
We are proud to participate in projects and/or cooperate with representatives of the following institutions: